Proximity BBDO self-promotion campaigns
Get your Wings
To create a totally different Christmas greeting, for current and prospective clients, demonstrating the agency's capacity and creating relationships between clients.
We created an activation called "When a bell rings, an angel gets its wings". We sent an e-mail to our already existing or potential clients with a password to enter, in order to get their wings.
How? Inviting our clients and friends to play our special version of "Secret Santa", where they had to give each other gifts (which we supply). 
After answering a questionnaire they were paired off, receiving their partners profile and proceeding to select a gift for them.

If the candidate participated actively, he got the gift someone chose for him and his new "wings". If not, not playing with his "friend" or misbehaving, he received just a voucher to get chicken wings.
63.9% entered
Got a chimney?
To create a Christmas campaign by CP Proximity to send out Seasons's Greetings and prove the agency's expertise.
Our clients received an e-mail from Santa Claus communicating he had decided to retire and was looking for an agency to help running the business. He asked CP's clients, as marketing experts, to advice on the best agency to work with via the website or sending a SMS.

On the website, clients were received by a cartoonish avatar of the person handling their account, and they were told that CP had discovered, while helping Santa Claus, that many people don't get a Christmas present because they don't have a chimney at home anymore. Right after, a chimney-box closed with a lock was delivered to every participant.

But, oh, surprise! The lock had a code and they didn't know how to open it. All they had was a message asking them to patiently wait until Christmas day morning. On 25th December, early in the morning, clients received a SMS with a password to open the box. Inside there was their Christmas gift, a photographic camera. But there was another surprise more, when developing the film in the camera, they were going to discover that the first photograph had already been taken by Santa showing a Christmas greeting message from CP.
Response rate: 63,2%
Calls congratulating the agency for the campaign: 100%
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