New Chevrolet S10 2024
A truck built for those
who carve their own path.
who carve their own path.
You've achieved success, but your journey is far from over. You're a go-getter, a forward thinker, someone who respects tradition while embracing the thrill of the unknown. You don't just exist, you make your mark on the world.
The 2024 Chevrolet S10 is more than a truck, it's a symbol. It's the perfect companion for those balancing ambition with a thirst for life. It's powerful enough to conquer any job task, comfortable enough for the family long haul, and stylish enough to turn heads wherever you go.
THE CHALLENGE
Since the 2024 S10 was still under production during our campaign shoot, we couldn't use the real vehicle.
THE SOLUTION: CG MAKEOVER
We cleverly captured stills and footage of the previous model S10, then used CG magic to seamlessly replace specific areas that differ in the new model. This approach ensured stunning visuals for both stills and video content without delaying the launch date.
Global campaign for the Brazil, Argentina, Colombia, Uruguay, Paraguay, Chile, Ecuador and Peru markets.
Photographer and Director: The Curtets
Photographer and Director: The Curtets
