Bioderma
Bringing Bioderma’s DNA
to the Middle East
When a French skincare brand like Bioderma sets its sights on strengthening its presence in the Middle East, adaptation is key. Not just in messaging but in every visual touchpoint. The challenge? To develop a regional visual identity that remains true to Bioderma’s global DNA while resonating with the realities of a sun-drenched region where skincare is not just a luxury, it’s a necessity.
The Insight: Skincare beyond beauty
In places where the sun shines relentlessly year-round, skincare is about more than aesthetics; it’s about protection, health, and daily self-care. Bioderma’s echobiology-based products are designed to respect and strengthen the skin rather than just treat its surface. Our job was to ensure this philosophy translated into a compelling, regionally relevant visual identity.
Crafting a Regional Visual Identity
To make Bioderma feel at home in the Middle East and North Africa, we needed a photography and design style that was:
Fresh – Evoking the lightness and purity of healthy skin.
Clean – Keeping the aesthetics simple and sophisticated, reflecting dermatological expertise.
Inviting – Inspiring users to embrace a skincare routine that truly cares for their skin.
This approach wasn't just about creating beautiful images. It was about telling a story—one that positioned Bioderma as the ultimate skincare companion for a region where the sun never takes a break.
Impact: A brand that speaks the local language
By aligning Bioderma’s visual language with the region’s needs, we helped solidify its presence in the Middle East, ensuring that its commitment to skincare excellence wasn’t just understood but deeply felt. Because when it comes to skincare in the Middle East, Bioderma doesn’t just provide solutions; it provides care, first.