Home of Switz
Bridging the gap between heritage and modern convenience
The Challenge: Bringing a classic brand back to the table
For generations, Switz, the leading brand in frozen pastry and bakery products across the Middle East, had been a trusted name in kitchens. But as the culinary world evolved, younger chefs and home cooks started seeing it as a brand tied to outdated traditions. While its heritage was a strength, it risked becoming a limitation. Our challenge? To modernize Switz while preserving the authenticity that made it a household favorite.
The Strategy: A website that feels like home
To make Switz feel relevant and inviting, we reimagined the entire website as a kitchen table. A place where great meals begin and culinary creativity comes to life. As users scrolled, different sections of the table were revealed, each showcasing a product category in a natural and visually engaging way.
The first step? Setting the scene. We carefully styled a real table with fresh ingredients and Switz products, capturing stunning overhead shots that would become the site’s background. The result was an immersive and intuitive experience that didn’t just display products. It placed them in their natural environment. Ready to be used. Ready to inspire.
Impact: A modern invitation to cook with Switz
By blending tradition with a contemporary visual approach, we helped Switz bridge the gap between heritage and modern convenience. The new website didn’t just showcase products. It reintroduced the brand as a versatile kitchen staple, making life easier for chefs of all generations.