Reebok "Gym Is Everywhere" social campaign
Turning #Gym
into #GymIsEverywhere
in the Middle East
CHALLENGE
Reebok looked to engage with its FitGen audience in a new and exciting way to break through the clutter, increasing Reebok brand awareness in the region by creating buzz around our core message that: The Gym is Everywhere.
EXECUTION
We launched a high impact digital campaign with a customized microsite, inviting people to share their fitness stories from around their cities with #GymIsEverywhere, using hero influencers films to launch the campaign and get people moving.
RESULTS
This campaign issued a wake-up call for city residents inviting them to open their doors and get out into the street for a new level of working out.
> 1.6M Social Engagement
> 21% Engagement Rate
> 2.5M Video Views
> 144K Traffic to Website
> 100M Impressions 3 weeks
> 60% Mentions from Key audience groups
> 1.6M Social Engagement
> 21% Engagement Rate
> 2.5M Video Views
> 144K Traffic to Website
> 100M Impressions 3 weeks
> 60% Mentions from Key audience groups
![](https://cdn.myportfolio.com/09f71f29f662f6b968a574a788a2fc29/da0fc77b-7d21-4866-be0f-8bdddd04c6b5_rw_1920.png?h=a156d016402770c882bdafa171845fe9)
![](https://cdn.myportfolio.com/09f71f29f662f6b968a574a788a2fc29/5623aa89-2955-48d2-98c2-58255130b5bc_rw_1920.png?h=8eaf5517306dba653d4f6024866fcafe)