Huawei
A Christmas story
CHALLENGE
During the 2015 year-end holiday season, Huawei Arabia launched a series of 3 videos to promote the new Mate S Press-Touch smartphone. A new feature stood out among all, a weighing scale incorporated to the the phone.
To communicate the new feature we created the story of Mona. Mona’s husband left a mysterious red box under the Christmas tree before he departed for his business trip. His one condition was that she couldn't open the present till he was back. We invited the community to help Mona guess what was inside the box. She used her new Mate S Press-Touch to weigh the gift and get a hint of what could be inside.
IDEA
We used Facebook’s newly released sequencing capabilities to create a virtual story-telling environment. The videos were broken up into parts and the second part only shown to those who watched the full first part. The third part was only shown to those who watched the full second part. This allowed us to reach our most engaged users, increasing participation, brand recall and viral actions on the content.
RESULTS OVER A 3 MONTH PERIOD
4.8
MILLION
PEOPLE REACHED
1.82
MILLION
LIKES/SHARES AND COMMENTS
IN ONLY 3 DAYS
IN ONLY 3 DAYS
2
MILLION
VIEWS