The Neighborverse
Redefining social connections
in the Metaverse
INSIGHT
Younger generations are redefining mobility. For them, cars aren’t just about getting from point A to point B—they're about freedom, self-expression, and connection. But as they spend more time in digital spaces, automotive brands risk losing relevance in their lives.
Chevrolet has always been about bringing people together, whether through road trips, racing culture, or everyday drives. The challenge? How do we make Chevrolet an essential part of how Gen Z and Millennials connect in today’s world—where real-life neighborhoods have been replaced by digital ones?
IDEA
A revolutionary metaverse activation by Chevrolet, transforming digital spaces into thriving communities. By leveraging Chevy’s heritage of bringing people together through mobility and innovation, we built the first brand-driven metaverse where connection, collaboration, and community fuel engagement.
Instead of showcasing cars in a traditional digital showroom, we placed Chevy at the heart of a social, interactive world, where users could meet, play, learn, and explore. More than just a game, Neighborverse reinvented brand engagement by making Chevrolet an enabler of meaningful human connections.
EXECUTION
A Chevrolet-powered digital ecosystem
The Neighborverse was designed as a network of digital neighborhoods, each inspired by Chevrolet’s rich history and innovation in mobility.
Users explored the world in Chevy EVs, unlocking experiences and exclusive in-game perks.
Our story begins…
Imagine you wake up in ElectriCity — a Solarpunk inspired futuristic city, thriving with life and clean technology.
You’re a freshman at Chevrolet Electric Vehicle University (EVU), studying Chevy Batteries, Chargers, Autonomous driving and much more.
Throughout the experience, you’ll take classes at the university, drive cars, help neighbors, learn the basic of EVs and eventually stumble upon a mad engineer with a strange goal: open a portal to a new world.
Immersive, brand-centric storytelling
Players attended Chevrolet Electric Vehicle University (EVU), where they learned about the future of sustainable mobility through interactive quests and challenges.
A central multiplayer Hub acted as a vibrant community space, featuring a virtual drive-in cinema, live events, and meetups.
The HUB storyline…
Through the portal from Electricity, you’ll spawn in The Hub — a friendly, neighborly, optimistic place where all the Chevy universes merge. As the new person in town, you’ll explore the neighborhood, meet your neighbors, complete quests, and more.
We’ll steer players to key places on the map, like the garage, the drive-in, the auction house and the live stage, through a bunch of multiplayer activities & games.
Players can participate in everything the map has to offer alone or with friends.
Gamification with real-world rewards
Players completed social and skill-based challenges tied to Chevrolet’s innovations, earning digital collectibles and real-world perks.
Exclusive Chevy NFTs rewarded participation, providing access to special metaverse events and experiences.
Bridging digital and physical mobility
Users who engaged with Chevy’s digital ecosystem could unlock test drives, dealership experiences, and even real-world discounts on Chevrolet EVs.
RESULTS
The Neighborverse's potential impact was undeniable:
🔹 Thousands of players would engage with Chevrolet's metaverse activation, participating in interactive quests and social challenges.
🔹 Chevy EVs would become the most-used vehicles in the experience, reinforcing the brand’s role in the future of mobility.
🔹 Strong engagement on social media, with users sharing their in-game achievements and virtual meetups.
🔹 A measurable increase in interest toward Chevrolet’s EV lineup, with players exploring real-world test drive opportunities linked to their digital experiences.
🔹 A surge in positive sentiment and community-building, proving that Chevrolet could create meaningful digital connections beyond traditional automotive marketing.
Though The Neighborverse ultimately did not move forward, its development showcased Chevrolet’s commitment to innovation and exploring new ways to connect with the next generation of drivers. As business priorities evolved, the project became a testament to the brand’s willingness to push boundaries—one that can inspire future initiatives in digital brand engagement.