House Of Cards Season 5 on OSN
Declaring independence
from Netflix
As part of the new OSN's rebranding in The Middle East, putting its consumers first, the network lowered its prices and offered richer and exclusive content offering even more value for money. Among this exclusive content was the new House Of Cards Season 5. Our task was to communicate the show was going to air only on OSN network, and not on Netflix, to a younger generation with a tendency to avoid paying for content.
We created a bold campaign stating unequivocally that House of Cards Season 5 would be available only on the OSN network.
In an engaging and entertaining way, we created an animated Declaration of Independence, featuring a Kevin Spacey sound-alike voiceover, that would be seeded through the TV network’s social channels, as well as regional influencer channels.
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