Stoli vodka
Relaunching Stoli in the
Middle Eastern black market, through social media
BRIEF
Leverage digital platforms across the Middle Eastern black market, with a heavy focus on the UAE, to create awareness and engaging, memorable experiences with Stoli(chnaya), transforming it from "just another vodka brand" to "The Vodka."
THE CHALLENGE
Globally renowned for their signature style and quality flavors, Stoli is a hidden gem in the Middle East. By the time of this proposal, limited brand awareness and consumer connection hindered the brand's potential. However, the opportunity lied in digital platforms to educate consumers and entice their interest with captivating content.
IDEA
Stoli is not just a vodka. It's the vodka. The vodka for those who take the party with them. For those who live in the moment, and never waste a second. In a city that likes to go big, Stoli is the vodka that goes bigger. Let's get real. Let's get out there. Let's get Stoli'd!
WHAT "to get Stoli'd" mean?
Now, the big question:
HOW DO WE DO ALL THIS IN A MARKET THAT DOESN'T SUPPORT ALCOHOL ADVERTISING?
HOW DO WE DO ALL THIS IN A MARKET THAT DOESN'T SUPPORT ALCOHOL ADVERTISING?
The platform to educate our audience during the initial stages of the campaign. This content is primarily focused on educating consumers on what Stoli stands for - building trust, loyalty and understanding with the brand. All with a regional twist!
Showcasing interesting ways to experience Stoli Vodka, this can be done through cocktail recipes, flavor features, Vodka tips and much more.
Although user engagement is at the core of the creative proposal, this type of content is much more direct and share-worthy.
This allow us to regram submissions made by our audience, furthering their engagement with the brand.
This content acts as our inside guide to everything Stoli. Would include content like upcoming events and competitions. And of course, conceptual and playful product features.
IN A NUTSHELL...
"Get Stoli’d" is a platform that is relatable, shareable and drives community. Since advertising is out of the picture, it helps create genuine engagement that is not forced. It gets people talking. Like a movement, not a commercial brand. Relatable. Memorable. Sharable.