INSIGHT
For off-road enthusiasts, it's not just about tackling tough terrain occasionally – it's a deep-seated desire for constant adventure and exploration.
But even driving the most capable Chevy has its limits. There are hidden trails, untouched peaks, and epic adventures that demand something even more extraordinary.
BRAND ROLE
Chevrolet isn't just about getting you there, it's about igniting your sense of adventure. To do so, we provide the ultimate adventure-ready vehicles, equipped to conquer any off-road challenge.
The question is, how can we empower our drivers to be as adventure-ready as our vehicles? We want them to be prepared to seize any off-road opportunity, no matter where or when it strikes.
IDEA
Introducing the Chevrolet Off-Roaders™ - a collection of high-performance footwear designed to conquer any path, on or off the road.
Built for adventure
The Chevy Off-Roaders™ integrate innovative technologies inspired by Chevrolet's off-road expertise (e.g., advanced traction systems for confident footing). Explore hidden trails, navigate the city streets, and push your boundaries in comfort and style.
What makes Off-Roaders™ so unique?
The Chevy Off-Roaders™ will be available at select footwear retailers, carrying a price tag that mirrors a brand new Chevrolet SUV.
Yes, you read that right. For the price of one, you get two – the ultimate off-road shoes and the ultimate off-road vehicle.
POTENTIAL RESULTS
High publicity:
The unusual nature of the campaign, with its expensive shoes and hidden car surprise, has the potential to generate significant media buzz and social media engagement.
The unusual nature of the campaign, with its expensive shoes and hidden car surprise, has the potential to generate significant media buzz and social media engagement.
Brand image boost:
This campaign could position Chevrolet as an innovative and adventurous brand, willing to push boundaries and surprise its customers.
This campaign could position Chevrolet as an innovative and adventurous brand, willing to push boundaries and surprise its customers.
Increased brand loyalty:
Customers who experience the "two-in-one" deal might feel a stronger connection to the Chevrolet brand. Owning a pair of Off-Roaders™ could become a symbol for a specific segment of adventurous consumers, generating a sense of exclusivity and belonging.
Customers who experience the "two-in-one" deal might feel a stronger connection to the Chevrolet brand. Owning a pair of Off-Roaders™ could become a symbol for a specific segment of adventurous consumers, generating a sense of exclusivity and belonging.