Vodafone Brand Review 2009 - 2010
For Vodafone,
whatever it takes
whatever it takes
Turning a routine review into a statement
Every year, Vodafone conducted an evaluation of the marketing and advertising work developed for the brand. Agencies faced this challenge head-on, competing to deliver the most creative and impactful recap presentations.
Rather than following the expected path, we decided to break the clutter. We turned our presentation into a bold, tongue-in-cheek statement about our dedication to the brand.
The idea: A little extra effort always goes a long way
Under the concept "For Vodafone, whatever it takes," we demonstrated—quite literally—that we had gone above and beyond for the brand. And what better way to prove our commitment than with a playful, unexpected twist?
We commissioned a local artist to craft 25 handmade voodoo dolls, each representing Vodafone’s competitors in Spain. Every marketing team member received a personalized doll, a tangible symbol of the lengths we went to in order to drive Vodafone’s success. The message was clear: throughout the year, we did our best—and a little bit more—to ensure Vodafone stayed ahead.
Execution: Packaging the story
Each doll came in a custom-labeled box with a front message that set the tone:
"During 2009 we did our best—and a little witchcraft."
And a back label that drove the idea home:
"At Arnold 4D we are so devoted to Vodafone that, beyond answering your briefs, we took some extra steps to ‘finish off’ your competitors. To see everything else we did for you in 2009/2010, take a look inside the doll."
Impact
The campaign turned a standard brand review into an unforgettable experience. It not only showcased our creative work but also reinforced our unwavering commitment to Vodafone in an unexpected and engaging way. The reaction? Laughter, curiosity, and most importantly, a lasting impression that set us apart.
Because when it came to Vodafone, we always did whatever it took.